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MEI Online: Sizing, Classification & Sorting: Latest News: Feb.28, 2012


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:: TITECH Group Rebrands as TOMRA Sorting Solutions

Strengthening its global position in sensor-based sorting

TITECH Group, a global leader in sensor-based sorting, has rebranded as TOMRA Sorting Solutions. TOMRA Sorting Solutions unites three leading sensor-based sorting and processing technology brands: recycling specialists TITECH, mining specialists CommodasUltrasort, and specialists in international food processing, ODENBERG.

This move further strengthens the company's position as a world leader in sensor-based sorting technology. The re-naming as TOMRA Sorting Solutions also links the brands more visibly to their parent company, TOMRA Systems ASA.

TITECH, CommodasUltrasort and ODENBERG have more than 400 employees in total. The rebranding will deliver a number of customer benefits including access to an enhanced level of research and development (R&D), dedicated to driving innovation in sensor-based sorting technology for the recycling, mining and food sectors. In addition, customers will now benefit from an even more comprehensive, company-wide service and support network.

With unrivalled expertise and ten test facilities globally, TOMRA Sorting Solutions is at the forefront of sensor-based sorting technology. Dedicated engineers develop and test solutions for customers' materials using bespoke sensor-based sorting technology, which is tailored to the individual needs of the recycling, mining and food processing industries.

Commenting on the rebrand, Rune Marthinussen, head of TOMRA Sorting Solutions, said: "This move enables us to fully integrate our strengths and expertise in sensor-based sorting for recycling, mining and food, delivering technology that guarantees optimal resource productivity. Most importantly, though, it unlocks the potential within our business to provide even greater benefits to our customers, while contributing to the successful management of the planet's scarce resources."




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